B2 – Upper Intermediate
McDonald’s and other fast-food chains have recently become focal points of controversy as they wrestle with the consequences of raising prices on their menus. This backlash has ignited extensive discussions and examination regarding the affordability and availability of fast food, a sector traditionally linked with convenience and budget-friendly choices.
Watch the video to know more about it and be able to answer the questions below.
Vocabulary Questions:
- What does the idiom “to leave a bad taste in the mouth of someone” mean? “Prices at the Golden Arches leave a bad taste in the mouth of consumers who just want value.” Give two (2) synonyms or similar expressions and use ‘to leave a bad taste in the mouth of someone’ in your own sentence.
- What does “foot traffic” mean? “At Chipotle, sales and foot traffic rose in the quarter despite that 3% hike in menu prices in October.” Make a sentence using this term.
- What does the word “leeway” mean, “That’s one store on the Connecticut turnpike. These franchisees have a lot of leeway.“? Use the word in your own sentence.
Discussion Questions:
- What factors do you believe have contributed to McDonald’s decision to raise prices, and do you think these reasons justify the backlash from consumers?
- In your opinion, how might the rising prices at McDonald’s impact consumer behavior and their perception of the brand?
- Do you think McDonald’s has a responsibility to provide affordable options for consumers, or is it acceptable for them to adjust prices in response to economic factors?
- How could McDonald’s effectively regain consumer trust and loyalty following the negative reaction to its price adjustments?