Tag: video

Change Jobs Without Fear

B2 – Upper Intermediate

Changing jobs when you are unhappy seems like a good idea, but not everyone has the guts to do so. Going out of your comfort zone and the fear of the unknown makes it really scary for others to change jobs.

Watch the video to learn how to change jobs without fear.

https://edition.cnn.com/videos/business/2023/06/15/nightcap-changing-jobs-clip-orig-jc.cnn

Vocabulary Questions:

  1. What does “upheaval” mean? “Changing jobs can feel like this dramatic major upheaval.” Use this word in a sentence.
  2. What is a “grumbler“? “The people who are chronically dissatisfied, the grumblers, they keep on being unhappier and unhappier.” Use this in a sentence.
  3. What does “perch” mean? “People who are really looking for a new perch, a new place that’s going to be good for them, they start getting happier again.” Use this word in a sentence.

Discussion Questions:

  1. Why are some individuals afraid or hesitant to change jobs?
  2. What are the potential advantages of changing jobs for someone who is dissatisfied with their job?
  3. How can people overcome the anxiety or uncertainty that comes with changing jobs?
  4. Have you ever experienced dissatisfaction or unhappiness in your current job? If so, what were the main reasons?
  5. How do you typically handle fear or uncertainty when faced with major decisions or changes in your life?

Neuromarketing

B2 – Upper Intermediate

Neuromarketing is a fascinating field that combines neuroscience, psychology, and marketing to understand and influence consumer behavior. By studying the brain’s responses and subconscious processes, neuromarketers aim to uncover the underlying motivations and decision-making mechanisms that drive consumer choices.

Watch the video to know more about it and be able to discuss the questions that follow.

Vocabulary Questions:

  1. What does the expression “take (someone) back to” mean? Ex.The subtle smell of grass near the dairy aisle could take consumers back to a simpler, more care-free time, and subconsciously remind them of the fields the products come from. Use it in a sentence.
  2. What does the word “suffice” mean?. Ex. In clothing stores, the invigorating scent of the sea or romantic mix of roses and violets suffices the experience and makes purchasing a product associated with those memories powerful. Make one sentence using this word.
  3. What does “call to mind” mean? Ex. The rich, deep scents of polished leather calls to mind luxury, relaxation, and reward. Make one sentence using this idiom.

Discussion Questions:

  1. How does neuromarketing contribute to the development of more effective advertising campaigns?
  2. In your opinion, do you think neuromarketing is an ethical practice or does it manipulate consumers’ decision-making processes?
  3. How important do you believe neuromarketing is in gaining a competitive edge in today’s saturated market?
  4. Do you think businesses should invest more in understanding consumer neuroscience through neuromarketing, or are traditional market research methods sufficient?
  5. What kind of neuromarketing have you been exposed to?

Apple and Nike Branded Your Brain

B2 – Upper Intermediate

Apple and Nike have successfully established powerful brands that evoke strong emotional connections with consumers. It delves into the psychological aspects of branding, highlighting the use of storytelling, symbolism, and association to create a sense of identity and loyalty among customers.

Watch the video to learn more and be able to answer the questions below.

Vocabulary Questions:

  1. What does the phrase “wreak havoc” mean? “So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions.” Use it in a sentence.
  2. What does the word “underdog” mean? “The Nike thing is about performance. The Under Armour thing is about the underdog.” Use the word in a sentence.
  3. Explain “reverse empathy“. “The only evidence that Samsung users showed was reverse empathy for Apple news.” Make one sentence.

Discussion Questions:

  1. According to the video, what are some of the techniques used by Apple and Nike to create a sense of identity and loyalty among consumers?
  2. In your opinion, how effective do you think Apple and Nike’s branding strategies have been in establishing a strong emotional connection with consumers?
  3. Do you believe that branding plays a significant role in shaping consumer preferences and loyalty? Why or why not?
  4. Share your thoughts on this: “We relate to brands the same way we relate to people.“.
  5. What is your reaction to the results of the brain scans of Apple and Samsung users?

The Cost of Fast Fashion

B2 – Upper Intermediate

The throwaway culture has meant an unprecedented number of people purchase clothes, wear them just once, and then discard them. It leads to fast fashion, where consumers seek less expensive clothing, which drives up sales globally, but has a significant negative impact on the environment.

Watch the video below to learn more about the true cost of fast fashion.

Vocabulary Questions:

  1. Define the word “castoff“. “This is where wardrobe castoffs end up.” Use it in your own sentence. Give a synonym.
  2. What does the word “swanky” mean, “Today she’s looking for a new outfit for a swanky industry event.” Use it in your own sentence. Give a synonym.
  3. What does “to get mileage out of” mean? “Rent the Runway is getting more mileage out of items of clothes, it’s also helping tackle an increasing number of throwaway culture.” Use it in your own sentence. Give a synonym.

Discussion Questions:

  1. What are your thoughts on Rent the Runway’s business model?
  2. Is fast fashion a trend in your country? Talk about it.
  3. What effects do you anticipate it will have on the environment and the economy?
  4. Would it be preferable to stop this expanding industry? Explain your stance.
  5. How else can the throwaway culture be tackled?
  6. What do you think of Patagonia’s philosophy, “To buy once, buy well, and mend clothing”? Share your thoughts on this.

Dead and Cremated Animals in a Hoarder’s Home

B2 – Upper Intermediate

In this eye-opening video, we witness a distressing situation involving a woman who had way too many animals living in terrible conditions, with some of them even dead. The situation got totally out of control because she just couldn’t stop hoarding animals.

This sweet elderly lady lived alone and ended up with around 100 cats in her house. It’s sad because she’s a really caring person, but things went downhill after her husband passed away 12 years ago. Her house became a complete mess, filled with boxes and stuff everywhere, making it impossible to live in. The smell was so bad that it even bothered her neighbors.

Luckily, the authorities stepped in and rescued the animals that were still alive. But now, the woman’s house is considered unsafe and is red-tagged. You won’t believe the details until you watch the video!

Vocabulary Questions:

Explain the meaning of the highlighted words below and make some sentences.

  1. It is an apparent case of animal hoarding that got out of hand.
  2. The smell would get pretty bad, it would linger over to our side.
  3. The home here was red-tagged.

Discussion Questions:

  1. What have you seen in the video?
  2. How would you feel in a situation where hoarding leads to poor living conditions?
  3. Can good intentions sometimes lead to uncontrollable and harmful situations?
  4. What could have been done earlier to stop the situation from getting worse?
  5. How important is neighborly awareness for overall well-being?

Lab-Grown Steak

B2 – Upper Intermediate

Whether we like it or not, most of us are carnivorous. Are we not? Most of the time, we visit restaurants to order our preferred rare, medium, or well-done steak. Can you imagine living a life without meat on our tables? Probably not, right? No worries. That’s so normal for most of us meat lovers.

According to experts, the global beef industry has been broken. Hence, the attempt to produce meat in laboratories. Although this sounds wonderful, it still might have a rather strange ring to it.

Please watch the video below to learn more about lab-grown meat.

Vocabulary Questions:

  1. What does “to make room for someone/something” mean? ” “On average, tropical rainforests the size of El Salvador are cleared every year to make room for cattle.” Use this idiom in your own sentence.
  2. Explain what ” to hop/jump on the bandwagon” means? “It’s like everyone wants to hop on to that bandwagon.” Kindly make your sentence.
  3. How about “pour in“? “It wasn’t until 2020 that funding for lab-grown food really started to pour in. ” Give a similar expression and make your own sentence using the phrase “pour in”.

Discussion Questions:

  1. Do you believe that this could resolve the current problems, particularly in the broken supply chain? Elaborate on your opinion.
  2. What are your thoughts on lab-grown meat? Would you be so interested in giving it a try? Why/why not?
  3. In general, what are your thoughts on other meat/beef alternatives?
  4. Share reaction to this statement, “Beef is one of the most damaging foods for the planet.“.
  5. Do you enjoy eating meat? How much meat do you consume per week and why is that?

Your Brain When Someone Breaks Your Heart

B2 – Upper Intermediate

Someone breaking your heart can have an enormously detrimental impact on your mental wellbeing. Heartbreak can cause a variety of responses and physical sensations, whether it’s brought on by the conclusion of an intimate connection or a major loss. Heartbreak itself is primarily an emotional experience, but it also has an assortment of neurological consequences.

Gain deeper insights into the impact of heartbreak on the brain through this informative video.

https://edition.cnn.com/videos/health/2023/04/28/brain-heartbreak-rejection-lbb-orig.cnn

Vocabulary Questions:

  1. What does “into tomorrow” mean in the sentence, “Find the right partner and send your DNA into tomorrow.”? Use this in a sentence.
  2. What does “time does heal” mean in the sentence, “We’ve been able to prove that time does heal.”? Use this in your own sentence.
  3. What does “jeopardize” mean in the sentence, “This jeopardized your ability to send you DNA on into tomorrow.”? Give 2 synonyms for this word and use it in a sentence.

Discussion Questions:

  1. What is your stance on this matter?
  2. Are there specific regions of the brain that are more active or less active when someone has their heart broken? Tell me more.
  3. Can heartbreak lead to changes in cognitive functions, such as attention and memory? Explain.
  4. Are there differences in brain activity between individuals who experience intense heartbreak versus those who handle it better? Elaborate.
  5. Can heartbreak have long-term effects on brain health and emotional well-being? Explain.

Crooked Teeth Our Ancestors Didn’t Have

B2 – Upper Intermediate

According to studies, ancient people had all of their teeth, including their wisdom teeth, and they were all perfectly aligned, even though orthodontic braces didn’t exist back then. This seems to be in contrast with modern humans’ crowded, crooked teeth.

As a matter of fact, this led to dental conundrum because of the increased demand for braces and tooth extractions, which are among the most current advancements in dentistry.

Kindly watch the video below to learn more about this topic.

Vocabulary Questions:

  1. What does “subsistence” mean? ” A couple million years ago, the ancestors of modern humans lived a subsistence lifestyle.” Make your own sentence using this word.
  2. How about “vye“? “…while teeth stayed roughly the same size, meaning they’re left vying for limited space.” Construct a sentence using this word.
  3. Do you know what “jostle” means? “When they grow in, they may displace others and get jostled into some eccentric positions. ” Use this in your words.

Discussion Questions:

  1. Do you agree with the findings of this study on teeth? Explain.
  2. What do you think about this statement, “Dental crowding has been caused by people’s less chewy foods, smaller jaws, and dental crookedness”?
  3. How important are teeth to a person?
  4. How can we take care of our teeth?
  5. Talk about your experience visiting the dentist.

Trash Collectors’ Library

B2 – Upper Intermediate

The number of bookworms has risen from 30 to 42 percent in Turkey as a group of garbage collectors run a unique library in Ankara and rescue discarded books from the trash. These avid book lovers sanitize them and carefully organize them on library shelves for others to read.

As a result, they can now further educate themselves. Additionally, the community feels the impact of this inspiring initiative.

So, if you want to learn more about this remarkable project, we invite you to watch the video and discover how the Trash Collectors Library is making a difference, one book at a time.

Vocabulary Questions:

  1. What is a “refuse worker”? ”The refuse workers in Ankara turn up at 7:00 in the morning.” Give 1-2 synonym/s and use this phrase in a sentence.
  2. What is the meaning of the phrasal verb ”turn up” in the sentence ”The refuse workers in Ankara turn up at 7:00 in the morning.”? Use this phrase in a sentence.
  3. What does ”bookworm” mean in this sentence, ”The number of bookworms has risen from 30 to 42 percent in Turkey.” Use this word in a sentence.

Discussion Questions:

  1. How can you describe the trash collectors’ character in Turkey?
  2. Are you a bookworm, too? If yes, what genre do you prefer?
  3. Has the number of bookworms increased or decreased in your country over the years? Why do you think this is the case?
  4. What do you like about the Trash Collectors’ Library?
  5. Why do you think people throw books? Is it appropriate to do so? 
  6. Can this initiative be adopted in Spain? Why or why not?

Carbon Offsetting Can Help the Planet

B2 – Upper Intermediate

Carbon offsetting is a practice that has gained increasing attention in recent years as a means of addressing the issue of climate change. At its core, carbon offsetting involves investing in projects or initiatives that help to reduce or remove carbon dioxide and other greenhouse gas emissions from the atmosphere in order to compensate for emissions that cannot be avoided.

The idea behind carbon offsetting is that by investing in projects that reduce carbon emissions, individuals and organizations can offset their own carbon footprints and take responsibility for their impact on the environment.

While the practice of carbon offsetting is not without its controversies and complexities, it is increasingly being seen as a necessary tool for combating climate change and achieving a more sustainable future.

Watch the video to know more about how carbon offsetting can help the planet and be able to answer the questions below.

Vocabulary Questions:

  1. What does the idiom “buy one’s way out of (something) ” mean? Ex. Can you really buy your way out of responsibility for creating greenhouse gas emissions which harm the planet? Use it in your own sentence.
  2. What does the word “carbon offsetting” mean? Ex. Carbon offsetting can play some role in mitigating the immediate impact on the environment. Make a sentence using the word.
  3. What does “net zero” mean? Ex. The global aim is to reach net zero no later than 2050. Use this term in a sentence.

Discussion Questions:

  1. What is carbon offsetting and how does it work in the context of corporate sustainability?
  2. Why do companies choose to engage in carbon offsetting, and what benefits can they expect to achieve?
  3. What challenges or criticisms have been raised regarding the effectiveness or legitimacy of carbon offsetting programs in the business world?
  4. How can companies use carbon offsetting as part of a broader sustainability strategy, and what other practices or initiatives should they consider alongside it?